O trans fats, carbs, electrolytes, big oil, staged redeployment, phased withdrawl, strategic reset, WMD, time horizon, re-imaginging. What in the hell do all of these words mean? That’s what is annoying about salesmen, they are always trying to sound official about the products and ideas they sell. What is more annoying still, are the people that buy into it. What is an electrolyte anyway? Since when was it bad to eat bread? Isn’t it a grain, and thus a part of the four food groups, or a rung on the food pyramid? These sales pitches are so good, they have people going to restaurants and ordering a “wrap” or a burger w/o the bun and a diet coke. The only thing I have to ask is if they want it Biggie or super-sized?
What is a phased withdrawl or a strategic reset? These are words that come from politicians that buy into popular pressure from civilians that haven’t the slightest clue on warfighting. To me, these are phrases that all look to take the initiative from the allies and cede it to the enemy, whoever the enemy may be of the week.
Like a fad, these are the buzzwords of the year. They are words and phrases thought up by a corporate board or a think tank somewhere. These are words without definition and plenty of ambiguity. These are words that, like any fad, go out of style with time, thus loosing their relevance as time progresses.
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